Geldvinder is on a social mission to help everyone in the Netherlands become more financially fit.

Client

APG

Year

2019 - 2023

Team

The Main Ingredient

Awards

"Wijzer in geldzaken" - Winnaar Publieksprijs 2021

Roles

  • Product designer
  • Lead Designer
  • Brand designer
  • UI Design
  • Illustrator

Deliverables

  • Brand eco system
  • Live product
  • Creative Strategy
  • Motion design
  • Design system

Created with the goal of empowering individuals in the Netherlands to achieve financial well-being, this brand's ecosystem is designed to simplify the complexities of personal finance. The end result is a delightful and user-friendly financial platform that reflects the product's essence, offering a fun-to-use experience with a friendly and accessible look and feel.

At the core of the brand’s philosophy is the commitment to make people financially healthy. This vision is translated into a captivating visual appearance characterized by bold, vibrant colors. Coupled with easy-to-understand copy, the brand has successfully positioned itself as a trusted choice for a diverse range of users, embodying the ethos of promoting financial well-being for all.